Sturgess Motor Group Teams Up with BYD Electric Vehicles
Sturgess Motor Group, based in Leicester, has established a new sales and service facility for the Chinese BYD brand. The new facility is located at its Aylestone Road site. According to company chairman Chris Sturgess, BYD is a relatively new name in the automotive sector but has an advantage due to its extensive experience in battery manufacturing. This puts them ahead in the electric vehicles market.
Sturgess added that the automotive industry has undergone significant changes in the 126 years since the company was established. Therefore, the introduction of electric vehicles represents the next chapter in the evolution of the industry.
Key Points:
- Sturgess Motor Group in Leicester has opened a new sales and service facility for the Chinese BYD brand.
- BYD is recognized for its extensive experience in battery manufacturing, providing an advantage in the electric vehicles market.
- The company currently offers three models in the UK, with more to come in 2024 and beyond.
- Sales staff have been trained to provide accurate guidance to customers considering a BYD electric vehicle.
BYD currently offers three models: the 5-door Dolphin, Atto 3 mid-size SUV, and the newly launched Seal sports saloon. Chairman Sturgess noted this is just the beginning of BYD’s product line-up in the UK. There are more to come in 2024 and beyond.
The company has invested in intensive EV training for its sales staff to ensure they can provide accurate guidance to individuals considering a BYD electric vehicle.