The world of flagship smartphones just got a little more exciting. Sony and Samsung are bringing out the big guns in 2025 with their latest models, the Sony Xperia 1 VII and Samsung Galaxy S25 Edge. Both phones promise a blend of cutting-edge features, sleek designs, and AI-powered innovations. But are these the phones everyone has been waiting for?
TF dives into what these devices offer and how they change the smartphone game.
What’s Happening & Why This Matters

The Samsung Galaxy S25 Edge is creating a buzz with its ultra-slim design and advanced AI capabilities. Samsung has made bold claims about the phone’s mobile AI, which is said to push the boundaries of what users expect from a smartphone. This phone comes with a massive 200-megapixel camera that is also found on the S25 Ultra model. Samsung is touting it as the ultimate camera experience, with AI that enhances everything from capturing images to editing and sharing them.
The S25 Edge isn’t just about camera specs. It’s designed to be the thinnest Galaxy phone yet, aiming for both superior portability and flagship-level performance. With Samsung promising an engineering marvel, the phone brings high-end AI tech that empowers users in creative pursuits, especially in mobile photography. The official unveiling of the phone is expected during an event on May 12, with the phone launching soon after.


On the other hand, Sony’s Xperia 1 VII is carving out its niche in the premium smartphone market. However, there’s one catch: it may not be available in the US just yet. This flagship phone is already available for pre-order in markets like Europe, Japan, and the UK, but Sony has not confirmed whether the device will hit US shelves. The Xperia 1 VII builds on Sony’s legacy of premium mobile devices, combining hardware from Sony’s Alpha camera division and Bravia TV for a top-tier experience. The audio quality is particularly notable, as the phone is tuned with the help of Sony’s Walkman division for an unparalleled sound quality.
In terms of features, the Xperia 1 VII sports a triple-camera setup, including a 48MP ultrawide and 48MP main sensor. AI-powered features, such as Human Pose Estimation, Real-time Eye Auto Focus, and Primary Subject Recognition, are designed to take mobile photography to the next level. The Xperia 1 VII also retains the 3.5mm headphone jack, a rare feature in flagship phones nowadays, making it a notable option for audiophiles.
What’s the catch? Well, the Xperia 1 VII comes with a higher price tag than previous models, reaching around £1,399 in the UK. If it comes to the US, it could retail for around $1,500, which may turn some potential buyers off.

TF Summary: What’s Next
Both the Samsung Galaxy S25 Edge and Sony Xperia 1 VII bring exciting new features to the table, but each faces its own challenges. Samsung’s S25 Edge looks set to re-imagine what a slim smartphone can do, especially with its massive AI-powered camera and sleek design. Meanwhile, the Xperia 1 VII is targetingthe premium segment by offering unmatched sound and cutting-edge camera technology.
As AI in smartphones continues to improve, it’s clear that these devices will push the limits of mobile creativity. The battle for flagship smartphone supremacy is fully on and consumers are the ultimate winners. But with such premium prices and uncertainty over availability, it remains to be seen whether these phones can maintain their appeal in the long run.
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