Genesis Announces Luxury SUV Concept, Neolun

Joseph Adebayo

Genesis, the high-end arm of Hyundai Group, has made waves at the New York International Auto Show with the unveiling of its latest concept vehicle, the Neolun. This luxury electric SUV is a bold step into the future of upscale automotive design, blending innovative technology with unmatched comfort and style.

What’s Happening & Why This Matters

The Neolun Concept stands as Genesis’ vision for a flagship luxury electric vehicle (EV) crafted with meticulous attention to design and functionality. Built on Hyundai Group’s advanced E-GMP architecture, the Neolun Concept shares its foundational technology with siblings, Kia’s EV9 and the anticipated Ioniq 7, yet carves out its distinct niche with a luxury focus.

credit: Genesis

SangYup Lee, Genesis’ global design head, emphasized the company’s journey towards establishing a unique DNA and now, expanding its portfolio. The Neolun Concept, with its sleek design, coach doors, and a four-seater configuration, epitomizes the essence of modern luxury mobility, inspired by Korean hospitality principles.

The Design Philosophy

The design of the Neolun is a study in elegance and simplicity. It features smoothed edges, monoblock wheels, and proportions that convey both strength and grace. Its design includes innovative features like pillarless coach doors (which are now feasible for production), retractable running boards, and roof rails that enhance both form and function.

The interior is intended to exude luxury with seats that swivel 180 degrees. Trim materials appear regal in purple leather, indigo-dyed cashmere, and a real wood floor. Think Bugatti Bentaga or Rolls-Royce Cullinan or Maybach GLS. It’s designed to be more than just a vehicle.

It’s an experience that engages all five senses”, SangYup Lee states.

Credit: genesis

TF Summary: What’s Next

While a production version of the Neolun Concept has not been officially confirmed, expectations are high for Genesis to introduce the luxury EV SUV to its lineup sooner rather than later. This concept signifies Genesis’ ambition in the luxury EV space but also points to the automotive industry’s broader shift towards electric, luxury, and innovative mobility solutions.

The Neolun Concept sets a new benchmark for what future “budget” luxury SUVs can offer with convenience, performance, style, and unprecedented levels of comfort. As Genesis continues to evolve the Neolun, the automotive industry watches (and plans) eagerly to see how this concept translates into reality.

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By Joseph Adebayo “TF UX”
Joseph Adebayo is the user experience maestro. With a degree in Graphic Design and certification in User Experience, he has worked as a UX designer in various tech firms. Joseph's expertise lies in evaluating products not just for their technical prowess but for their usability, design, and consumer appeal. He believes that technology should be accessible, intuitive, and aesthetically pleasing.
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