Apple’s “It’s Glowtime” event delivered a mix of anticipated updates and some surprises. While fans eagerly awaited the unveiling of Apple’s latest innovations, the event presented the new iPhone 16 series, an upgraded Apple Watch, new AirPods, and a few more peaks at Apple Intelligence. Although some products felt like incremental updates, others introduced notable changes that left hints of intrigue.
At the end of the day, did ‘Glowtime’ illuminate and radiate? Was ‘GlowTime’ A-OK?? Or was ‘Glowtime’ more a ‘No-Showtime’? After these bad lines, let’s review what was presented….
What’s Happening & Why This Matters
AirPods 4: Improved Fit and Audio Experience
The new AirPods 4 come in two versions: the standard model priced at $129 and a noise-canceling version for $179. Both models feature slight changes in shape and fit, alongside a promise of enhanced audio quality, thanks to the new H2 chip. The updated AirPods will ship with a USB-C charging case, signaling Apple’s shift toward a more universal charging standard. Additionally, Apple’s AirPods Max saw only color updates and a USB-C upgrade.
AirPods Pro 2: Hearing Protection on the Way
The event also hinted at an innovative use for AirPods Pro 2, pending FDA approval. The hearing protection feature will enable users to take a hearing test through their iPhone, iPad, or Mac, and store the results in the Health app. Users can then share this information with healthcare providers, potentially transforming AirPods into a valuable health tool.
Apple Watch Series 10: Thinner, Lighter, and Smarter
Apple claims the Apple Watch Series 10 is its thinnest yet, shaving off 10% from last year’s model to reach a sleek 9.7mm thickness. The new design includes a wide-angle OLED display for better visibility from different angles. A standout feature on the horizon is sleep apnea detection, pending FDA approval. This feature will also become available on the Apple Watch Series 9 and the Apple Watch Ultra 2. Additionally, the Apple Watch Ultra 2 gains a new black titanium finish, but little else has changed.
iPhone 16 and 16 Pro: Small Tweaks, Big Hopes
The iPhone 16 series took center stage, but don’t expect a radical redesign. The latest models maintain the familiar look with a few new features. Apple added a “Camera Control” button on the lower right side, allowing users quick access to the camera app and settings adjustments with a light touch and swipe. The lower-tier models now include the customizable “Action Button” previously reserved for the Pro versions. As for pricing, it’s steady with some minor color adjustments. Every new iPhone comes powered by the A18 chip, which offers improved performance and efficiency.
Recurring Guest: Apple Intelligence
Throughout the showcase, Apple Intelligence was the thinly-veiled linchpin of the products. It served as the driving force behind the entire presentation. Apple’s new suite of AI tools, which were initially slated for an iOS 18 launch, will now be released later than anticipated. The new tools are now expected to launch in October with iOS 18.1, but only a limited number of features will be available initially. These features include AI writing tools and minor updates to Siri, but larger integrations like ChatGPT do not have specific launch dates. This delay could indicate that Apple’s entry into AI may unfold gradually over the coming months.
TF Summary: What’s Next?
Apple’s “It’s Glowtime” event introduced updates across the ecosystem, though many felt incremental. The new iPhone 16 and Apple Watch models brought small, thoughtful changes. The AirPods 4 expanded their functionality with improved audio and fit. However, the delay in Apple’s AI rollout and the pending FDA approvals for certain features leave some questions unanswered. Apple Intelligence’s worthiness is vital to this phase’s success. As these new products enter stores and reach consumers’ hands, more anecdotal feedback will decide whether Apple’s improvements are upgrade-worthy or if holding out for more revolutionary changes makes better sense.
Verdict: MEH