Windows 11 Beta Testers Could Encounter Ads in Start Menu

Eve Harrison

Microsoft is testing placing ads for apps in the Start menu of Windows 11.f This similar practice was employed in Windows 10.

What’s Happening & Why This Matters

Microsoft will only show ads in this version if you’re in the US and a Windows Insider in the Beta Channel. Users will not see them if they not a beta tester or if they are using a device managed by an organization. If you are not an ad-supported fan, you can disable them by navigating to Settings >> Personalization >> Toggle “Show recommendations for tips, app promotions, and more” in the Start section.

TF Summary: What’s Next

In previous years, Microsoft experimented with promotional spots for services like OneDrive,, and Office 365. As with any Microsoft experiment, it’s unclear if ad placement becomes a wider rollout. Moreover, if this experiment is a precursor for ad-supported Windows versions or other ecosystem products.

It’s nice to know how to disable them just in case.

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By Eve Harrison “TF Gadget Guru”
Eve Harrison is a staff writer for TechFyle's TF Sources. With a background in consumer technology and digital marketing, Eve brings a unique perspective that balances technical expertise with user experience. She holds a degree in Information Technology and has spent several years working in digital marketing roles, focusing on tech products and services. Her experience gives her insights into consumer trends and the practical usability of tech gadgets.
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