[TF Opinion] New Era & ’47 Merger Creates Global Sport and Lifestyle Brand

Joseph Adebayo
New Era Logo & '47 Logo

New Era Cap, LLC, a lifestyle brand rooted in sport, fashion, and culture, has announced it is acquiring ’47, a premium sports lifestyle brand. The merger will expand the brands’ global reach and product offerings, including apparel and accessories. Key partnerships, annual revenue, and brand management details are also highlighted in the news.

New Era plans to join forces with ’47 to broaden its range of products, including apparel and accessories, on a global scale. Combined, the brands will establish licensing partnerships with major sports leagues and events worldwide, with expectations of approximately $2 billion in annual revenue.

The acquisition’s significance lies in the shared values of both companies, each with a long history of family-owned legacies that have transformed into globally recognized brands. Following the closure of the deal, each brand will continue to operate independently. The transaction is expected to be finalized by the end of 2024, subject to customary closing conditions and regulatory approvals.

In furtherance of the acquisition, ACON Investments, a private equity investment firm, which initially invested in New Era in January 2021, will retain a significant stake in the combined company.

New Era, founded more than a hundred years ago, is known for its headwear and sport partnerships with global sports leagues and events. On the other hand, ’47 is a privately held premium sports lifestyle brand founded in 1947.

  • New Era: A global lifestyle brand based in Buffalo, New York, with 42,000 points of distribution across 110+ countries.
  • ’47: A premier sports lifestyle brand founded in Boston, MA, by twin brothers, Arthur and Henry D’Angelo, in 1947. The brand has grown from a street cart outside Fenway Park, to a successful business and premier sports lifestyle brand.

In the coming months, with the completion of this acquisition, the collaborative efforts of both brands will aim to amplify their marketplace presence, products, and international expansion, marking the beginning of an exciting growth journey for both New Era and ’47.

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By Joseph Adebayo “TF UX”
Joseph Adebayo is the user experience maestro. With a degree in Graphic Design and certification in User Experience, he has worked as a UX designer in various tech firms. Joseph's expertise lies in evaluating products not just for their technical prowess but for their usability, design, and consumer appeal. He believes that technology should be accessible, intuitive, and aesthetically pleasing.
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