Spotify announced that it’s introducing a Spanish-speaking version of its DJ mode called ‘X’ which includes an AI-generated curated song list based on users’ listening history and an AI voice that introduces and comments on songs — similar to a radio DJ.
What’s Happening & Why This Matters
The new feature, called Livi, was introduced by Spotify on Wednesday. This feature will make DJ mode more accessible to non-English speakers, which enhances the user experience for Spanish-speaking users. Liv raises inclusivity and ensures that non-English speakers benefit from the new AI features.
Spotify’s DJ feature, generated by AI, is meant to create personalized song lists based on a user’s listening history. It includes an AI voice introducing and commenting on songs similar to a radio DJ. Although Spotify previously rolled out DJ in 50 countries, it was only available in English — until now. YouTube Music recently announced its own AI-generated conversational DJ radio generator for select users extending AI-generated music streaming features.
TF Summary: What’s Next
Spotify expands inclusive AI technology by with a Spanish-speaking DJ feature. As Spotify and YouTube Music enhance their streaming services, TF anticipates more AI-generated features are in development that caters to a global, diverse audience. Controlling market share in the lucrative streaming music market is as important as delivering high-quality user experiences.