Apple shifts focus from electric car to generative AI technology

Sophia Rodriguez

What’s Happening & Why This Matters

Apple has decided to cancel its electric car project, Project Titan, after many years of speculation and development. The company will now focus on generative artificial intelligence (AI). This change surprised the project’s 2,000 employees, who were informed by Apple’s Chief Operating Officer and Vice President. Initially, Project Titan was meant to be a fully autonomous vehicle, but it underwent various transformations, with rumors of potential partnerships with automakers like Hyundai and Toyota.

t/f Summary: What’s Next

The project’s anticipated release date was 2026, later revised to 2028, with rumors of a price just under $100,000. However, with the shift in focus, the future of an “iCar” from Apple seems uncertain. Some employees will transition to Apple’s AI team, while others may face layoffs. Despite this setback, Apple remains committed to pushing the boundaries of technology.

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By Sophia Rodriguez “TF Eco-Tech”
Sophia Rodriguez is the eco-tech enthusiast of the group. With her academic background in Environmental Science, coupled with a career pivot into sustainable technology, Sophia has dedicated her life to advocating for and reviewing green tech solutions. She is passionate about how technology can be leveraged to create a more sustainable and environmentally friendly world and often speaks at conferences and panels on this topic.
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