Apple Integrates Key Amazon Prime Video Feature into tvOS 18

Joseph Adebayo

Apple TV, once a “small project” for the tech giant, is a popular set-top device that received love at WWDC24.  Apple’s best streaming hardware received top billing in the keynote and added innovations that integrate with other Apple hardware and features.

In tvOS 18, the TV app boasts a major new feature — InSight — previously only found on Amazon Prime Video. This will show information about actors, characters, and music for Apple TV+ movies and shows. It will also feature Live Captions (in English) and significant improvements to dialogue and subtitles. Users can also partake in a public beta of tvOS in July, with the full release expected in the fall.

Apple continues to push for improved home entertainment experiences. We’ll be testing the tvOS and sharing impressions. Stay tuned for more updates and improvements in the fall from Apple.

Share This Article
Avatar photo
By Joseph Adebayo “TF UX”
Joseph Adebayo is the user experience maestro. With a degree in Graphic Design and certification in User Experience, he has worked as a UX designer in various tech firms. Joseph's expertise lies in evaluating products not just for their technical prowess but for their usability, design, and consumer appeal. He believes that technology should be accessible, intuitive, and aesthetically pleasing.
Leave a comment