Apple Acquires Domain in Competitive AI Technology Race

Sophia Rodriguez

Apple has recently acquired a new domain called “,” sparking speculation that the tech giant may be gearing up to showcase artificial intelligence (AI) features in its suite of work applications. This move is particularly noteworthy as Apple refers to its suite of work tools as iWork, in competition with Microsoft Office.

The iWork suite encompasses Pages, Numbers, and Keynote, which enable users to create word-processing documents, spreadsheets, and presentations. While was launched alongside iWork ’09 in 2009, the site has been inactive for quite some time.

Although is currently inactive, it was discovered that Apple has purchased the domain from the .ai registry auction. The domain did not attract any bids, and as of 2/8/24, it has been registered by, indicating that Apple is the new owner.

Confirmation of Apple’s ownership of the domain was obtained through a WHOIS search conducted by ReadWrite. The information revealed that Apple Inc., based in Cupertino, is now the rightful owner of the domain.

This move by Apple suggests that the company may be exploring the integration of AI features into its suite of work applications, potentially aiming to enhance the user experience and competitive edge against Microsoft Office.

Share This Article
Avatar photo
By Sophia Rodriguez “TF Eco-Tech”
Sophia Rodriguez is the eco-tech enthusiast of the group. With her academic background in Environmental Science, coupled with a career pivot into sustainable technology, Sophia has dedicated her life to advocating for and reviewing green tech solutions. She is passionate about how technology can be leveraged to create a more sustainable and environmentally friendly world and often speaks at conferences and panels on this topic.
Leave a comment