Apple has recently acquired a new domain called “iWork.ai,” sparking speculation that the tech giant may be gearing up to showcase artificial intelligence (AI) features in its suite of work applications. This move is particularly noteworthy as Apple refers to its suite of work tools as iWork, in competition with Microsoft Office.
The iWork suite encompasses Pages, Numbers, and Keynote, which enable users to create word-processing documents, spreadsheets, and presentations. While iWork.com was launched alongside iWork ’09 in 2009, the site has been inactive for quite some time.
Although iWork.ai is currently inactive, it was discovered that Apple has purchased the domain from the .ai registry auction. The domain did not attract any bids, and as of 2/8/24, it has been registered by https://t.co/G2bAqTsn0Y, indicating that Apple is the new owner.
Confirmation of Apple’s ownership of the domain was obtained through a WHOIS search conducted by ReadWrite. The information revealed that Apple Inc., based in Cupertino, is now the rightful owner of the iWork.ai domain.
This move by Apple suggests that the company may be exploring the integration of AI features into its suite of work applications, potentially aiming to enhance the user experience and competitive edge against Microsoft Office.