What’s Happening & Why This Matters
Ford has experienced delays in the shipment of its 2024 F-150 Lightning EV pickup and the new 2024 F-150 gas-powered truck due to quality checks. These delays could potentially impact Ford’s performance in the first quarter. Ford has started shipping limited quantities of F-150 pickups to dealers and expects to ramp up shipments after thoroughly addressing quality issues.
t/f Summary: What’s Next
The F-150 pickup is Ford’s bestselling vehicle in America. It is crucial for the automaker to have a strong rollout of its F-150 line to meet its 2024 guidance.