General Motors Co. is preparing to restart their Cruise autonomous vehicle testing after a brief hiatus due to an accident. Although their operations were stopped in California, they are in talks with a few areas, including Houston and Dallas, to continue testing in those cities. Following a pedestrian accident in San Francisco, GM Cruise has been working to regain the trust of regulators and the public. The company is also considering Texas as a potential option for testing due to the state’s friendly regulations.
To regain the trust of regulators and the public, GM Cruise has conducted a review of its current leadership and governance, admitting to past mistakes and taking steps to rebuild relationships with regulators. While they strive to resume testing with improved communication and training for safety drivers, the company’s long-term goals have been affected by the accident, with revenue targets now at risk due to their time off the road.
t/f Summary: What’s Next
A recent unpublicized accident has lead Public Motors Co. to temporarily halt its Cruise robotaxi testing over safety concerns. Following a review of the events to correct mistakes and bolster communication between safety drivers and engineers, GM Cruise is preparing to recommence its activities in areas like Houston and Dallas. The accident also taints future revenue targets and GM CEO Mary Barra’s ambition to double her company’s total revenue to $280 billion by the end of the decade.