[TF Summary] It’s Glowtime Event

Nigel Dixon-Fyle

AUG 09 — CUPERTINO | TechFyle is happy and excited to live blog the details of Apple’s ‘It’s Glowtime’ event to you from Cupertino, CA! Bookmark this page and refresh regularly. We’ll share the news as quickly as we’re able.

TF Predictions

  • At least 4 iPhone Series 16 models
  • Apple Watch with new design/case
  • AirPod Pros with USB-C, updated sensors
  • Updated, smaller AirTags with new tracking features, longer battery life

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1137a PST: Tim Cook closing the event and summarizing

  • Watch Series 10
  • AirPods, AirPods Max, and Airpods
  • iPhone 16
  • iPhone 16 Pro

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1136a PST:

  • $999 16 Pro
  • $1199 $ 16 Pro Max
  • Preorder Today
  • Available 20 September
Credit: Apple ‘It’s Glowtime’

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Credit: Apple ‘It’s Glowtime’ Event
  • MagSafe charger at 1-2 m
  • Faster charging and Qi support

1125a PST: Pro Video Updates as well for added creatlvity. (NOTE: Most of these features are not the the typical smartphone users. However they can enhance your creativity for TikTok, Instagram, and persaonal content).

Apple demos iPhone 16 Pro used to shoot a music video for artist, The Weekend. Videographers use the full range of audio, video features to get the best angles, motion, slow-motion, and visual effects from the shoot. the Photos’ app editing supports post-production tweaks that are instant to get the look-and-feel of each shot.

Credit” Apple’s ‘It’s Glowtime’ Event / The Weekend

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Credit: Apple ‘It’s Glowtime’ Event
  • Longer recording, slow motion and enhance cinematography
  • 4k at 120 fps for pro editing; HDR supported
  • 4k at 120 can be edited after in redesigned Photos app
  • Support for studio-quality sound with better mics, track recording using AI/ML algorithms

Voice Memos app get layering for music recording

iPhone 16 Pro is “more than a phone. it’s a camera”.

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1120a PST: iPhone Pro models with Photos

  • More resolution, control and customization
  • 48MP Fusion camera like iPhone 16 + 48MP UW lense
  • 5x Telephoto camera
  • 3 new cameras managed by Camera Control all with sliding on the case frame
  • Pro models can understand skin tone, highlights and creative styles
Credit: Apple ‘It’s Glowtime’ Event

Pro Video Updates as well

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Credit: Apple ‘It’s Glowtime’ Event

1112a PST: iPhone Pro models with Apple Intelligence

Design is comparable to iPhone 14 Pro, 15 Pro. More innovations inside.

  • 6.3 (Pro) and 6.9” (Pro+) displays
  • Better Titanium frame, case with Aluminum sub-structure
  • Black, White, Natural, Desert
  • Larger batteries and power management
Credit: Apple ‘It’s Glowtime’ Event

Apple Intelligence-driven iPhone Pros models pushes Personal Context

  • Better with Siri, communications. productivity, and creativity
  • Runs A18 Pro Apple Silicon chips with smaller transistors and 16-core neural engine
  • A18 Pro has more procesing bandwidth and 6-core GPU for graphics
  • Advanced media features (Promotion, USB-C speeds, audio/video encoding)

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iPhone 16 Pricing

  • iPhone 16 — $799
  • iPhone 16+ — $899
Credit: Apple ‘It’s Glowtime’ Event

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1057a PST: Camera Control is built into iPhone 16 case. Can be used Vertically or Horizontal. Pressure detection for Snapshot or Video on the Camera Control buttons.

iPhone 16 moves to 48MP camera! 4x better than latest censor.

  • 48P Fusion camera
  • 12MP, 24MP sensors as well with Ultra-wide modes
  • Bigger aperture, bigger pixel depths for better photography (aka macrophotography)

Spatial Photos capture depth moving Live Photos to a new level. Photos are animated and move with your movements of the phone.

Credit: Apple ‘It’s Glowtime’ Event

Photos app is redesigned for custom organization and more powerful editing

  • Live Photos, Live Video with SOS to aid emergency services if necessary
  • Messages via Satellite for off-grid communications (available in 17 countries on 4 continents)
  • Roadside assistance is expanding to UK

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1048a PST: Apple Silicon is designed to work with Visual Intelligence in Camera Control. The personalized context works on custom generative models like Private Cloud Compute. Apple claims they do not have access to your data and this can be audited continually.

This is a rehash of WWDC presentation of Apple Intelligence, but Visual Intelligence, for iPhone 16.

Credit: Apple ‘It’s Glowtime’ Event
  • Personalized context messages, emails, and emojis
  • Recommendations based on content awareness (messages, emails, photos, locations, etc.)
  • Advanced, targeted space capabilities
  • Smarter Siri that can provide more targeted responses
  • English variations will receive first language support for Apple Intelligence. Working language support Chinese, French, Japanese, Spanish in 2025

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1045a PST:

iPhone moves to A18 (16-core neural engine) and system memory. Faster, more energy efficient with 30% less power.

  • 6 performance cores
  • 4 efficiency cores

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1040a PST: iPhone time! Apple Intelligence will raise the capabilities from ‘the ground up”. Cooks calls this a new era and rolls highlight intro reel.

iPhone 16: White, Black, Pink, Ultramarine, Teal

Credit: Apple ‘It’s Glowtime’ Event
  • Tough glass
  • Brighter display — 6.1” or 6.7”
  • Adds customizable Action Button
  • Add camera controls via the case/frame with slide controls
  • Apple Intelligence working with Apple Silicon for better images, processing and management
Credit: Apple ‘It’s Glowtime’ Event

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1033a PST: AirPods Pro 2 adds benefits for those affected by hearing loss. Add features to help with hearing health:

  • Prevention — ‘Hearing Prevention’ is on by default to help reduce loud noises.
  • Awareness — Adding clinically validated a 5-min hearing test. Results are stored in Health app securely
  • Assistance — Adding Hearing Aid feature after the hearing testing

Your personal hearing profile is stored and applied across other Apple devices. FDA clearance depending.

Credit: Apple ‘It’s Glowtime’ Event

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1032a PST: AirPod Max adds new colors and USB-C:

Credit: Apple ‘It’s Glowtime’ Event

Pricing at $549 and available Sept 20.

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1027a PST: New for iPods 4 improved on fit, comfort. Using Apple Silicon H2 chip to improve audio quality including Personalized Spatial Audio and calls.

  • Pricing at $129
  • ANC AirPods at $179
Credit: Apple ‘It’s Glowtime’ Event

Supports gestures (nodding to answer or shaking your head to ignore).

USB-C and wireless/Qi support for charging.

Adds ANC and transparency mode to reduce environmental noise — a first for AirPods. Adaptive Audio helps with sounds as you move from area to area.

Credit: Apple ‘It’s Glowtime’ Event

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1021a PST: Now Apple Watch Ultra, the most advanced sports activity watch from Apple.

Ultra 2 is available in Satin Black with updated band. Updated Milanese Loop band in Black; Hermes band Option. Supports features of watchOS 11.

Credit: Apple ‘It’s Glowtime’ Event

Starting at $799.

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Watch pricing — starting at $399 starting and can be ordered today. Available 20 Sept.

Series 10 can detect Sleep Apnea support be Apple Intelligence. Accelerometer monitors breaks in sleep over 30 days with detail reporting, guidance for meeting a medical professional.

FDA clearance expected later this year. Apple is pursuing approval from regulators around the world as well.

Add depth gauge (to 6m) and water temperature for swimmers — pool or open water. Other water metrics are available too — Tides app.

Credit: Apple ‘It’s Glowtime’ Event

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1012a PST: WiFI+Cellular antennae built into case for better coverage, signal strength. Smaller speaker. Metal back. and Titanium option. Apple Watch Series 10 speaker update can play media directly — no need for iPods/Bluetooth.

Credit: Apple ‘It’s Glowtime’ Event

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1007a PST: Larger screen that’s bigger than Ultra version. Better for viewing, typing on-display. Using a wide-angle OLED display that is 40% brighter on. Second hand is always visible. Miniaturization on many internal components to make design smaller. WiFI+Cellular antennae built into case for better coverage, signal strength. R

uns on Apple S10 Silicon chip.

Credit: Apple ‘It’s Glowtime’ Event

Credit: Apple ‘It’s Glowtime’ Event

1004a PST: Starting with Apple Watch. Powerful features, sensors for fitness and health in a new design — Watch Series 10. Biggest display, thinnest case, still rounded square display.

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1003a PST: a greeting from Tim Cook to discuss iPhone, Watch, AirPods, and Apple Intelligence.

Credit: Apple ‘It’s Glowtime’ Event

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10a PST: We’ve begun! Opening montage with the Apple product family. iPhone, Watch, AirPods, Music, FaceTime. It’s a medley of real-life users using the products daily for health, family, fitness, etc.

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By Nigel Dixon-Fyle "Automotive Enthusiast"
Background:
Nigel Dixon-Fyle is an Editor-at-Large for TechFyle. His background in engineering, telecommunications, consulting and product development inspired him to launch TechFyle (TF). Nigel implemented technologies that support business practices across a variety of industries and verticals. He enjoys the convergence of technology and anything – autos, phones, computers, or day-to-day services. However, Nigel also recognizes not everything is good in absolutes. Technology has its pros and cons. TF supports this exploration and nuance.
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