TCL, a hardware tech company, is venturing into original content with its first short romance movie, “Next Stop Paris,” set to debut on TCLtv+ this summer. What makes this release noteworthy is that TCL is utilizing generative AI to create the film.
What’s Happening & Why This Matters:
TCL’s move marks the company’s entry into the realm of original content creation. It stands out for its use of generative AI to produce the movie that represents a blend of human writing and AI-generated elements. The company has chosen to take a novel approach by employing artificial intelligence to produce original content for its platform. TCL’s positions hopes to attract viewers and establish a distinct brand identity. While it’s an interesting move, early previews of “Next Stop Paris” suggest that the AI-generated elements may not have produced the desired results.
TF Summary: What’s Next
TCL’s foray into original content using generative AI is an interesting step for the company’s evolution.Early feedback for the “Next Stop Paris” trailer indicate that there is room for improvement of AI-generated elements. Nonetheless, TCL still plans to venture into traditional content creation which may help overcome some of the challenges experienced with its first (AI-generated) film.
The company’s goal to expand programming to include movies, scripted shows, unscripted content, and specials is one to watch. How will better AI-generated content be used? How will AI-generated content evolve? How will AI-generated content be received and critiqued? Only time can tell.
But one thing is clear: AI-assisted productions are here and we should probably get accustomed to it.