The iPhone 17 Event 2025 take place Tuesday, 9 September, at 1:00 p.m. Eastern (19:00 CET). The event is siving-stream Apple’s website via Safari, the Apple TV app, and YouTube.
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Apple AirPods | The Updates
AirPods Pro 3
- ANC improvements
- 4x improvement to Active Noise Cancellation than AirPods Pro 3 and AirPods Pro 2.
- New ear tips in five sizes for improved fit.
- New multiport acoustic architecture for improved airflow control.
- Updated Adaptive EQ for better bass response.
- Transparency mode support personalization with your own voice
Apple Watch | The Updates
Apple Watch Series 11
- Apple Watch Series 11 will have four colors: Jet Black, Silver, Rose Gold, Space Gray
- High blood pressure alerts
- Hypertension detection is still in regulator verification
- 5G for improved performance and more coverage
- more power-efficient, so it may use less battery than earlier iterations. Apple promises that the Watch Series 11 gets
- 24-hour battery life
Ultra Watch 3
- OLED screen with LTPO tech
- Better battery life.
- Waypoint feature indicating POIs near your
- Satellite connectivity
- Available in black and silver.
Apple SE 3
- First new SE model since 2022
- Runing on Apple S10 chip
- Faster charging
- Always-on display
- Wrist temperature sensing
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iPhone 17 Family | The Updates
CEO Tim Cook states that there are four models of the iPhone 17, including the newest iteraton: iPhone Air.
iPhone 17
Apple just revealed the iPhone 17. It follows up the iPhone 16 series, packing an upgraded processor in the
- A19 chip. The company says that the iPhone 17 is more durable than its predecessor.
- Five colors — Lavender, Mist Blue, Black, White, Sage.
- ProMotion display like iPhone Pro models,
- up to 120Hz high rate and 1Hz low-rate for efficiency and power savings
- Faster wired charging (0 to 50% battery capacity in 20 minutes)
- Eight more hours of video playback than iPhone 16.
- 48-megapixel dual-fusion camera system
- A primary camera with an optical camera.
- 48-megapixel ultra-wide camera has 4x iPhone 16’s megapixels
- Front-facing camera has more megapixels than the iPhone 16
iPhone 17 Air
- Ultra-thin and light in a titanium frame with Pro performance (claims Apple)
- Ceramic shield material on the front and back
- All-day battery life
- A19 Pro chip,
- Announcer claims that the A19 Pro provides MacBook Pro performance packed into iPhones.
- More powerful and more efficient,
- Conserves battery
- AI acceleration
- 17 Air is eSIM-only internationally to help form factor
- The first iPhone with no physical SIM
- Only one camera one the back that performs multiple functions of several lenses
- 48-megapixel main “fusion camera”
- New and existing photography modes
- Front camera can take landscape photography and selfies.
iPhone 17 Pro and Pro Max
“The most Pro-Pro Yet”, says CEO Tim Cook.
- A new unibody of anodized aluminum
- Biggest battery capacity in any iPhone
- Full-width camera plateau houses three cameras + antenna
- Ceramic shield protection
- 17 Pro and Pro Max bring “the best camera system we’ve ever made.”
- 18MP center stage camera on the front
- Three 48 megapixel, fusion cameras on the rear
“When A19 Pro is paired with our best ever thermal design, iPhone 17 Pro is able to deliver up to a whopping 40% better sustained than iPhone 16 Pro”.
-Greg Joswiak, SVP of Worldwide Marketing
Pricing
Even with tariffs, U.S. iPhone pricing remains unchanged.
- Pricing for 256GB storage capacities of each model
- The iPhone 17 family is available starting on 19 September
