OpenAI, the company behind ChatGPT, is setting out to reinvent the computer experience with a fresh take on hardware design. In deviation from its M&A track, OpenAI acquired a startup named io, founded by legendary iPhone designer Jony Ive, who quietly launched the company a year ago to build next-generation devices optimized for AI.
What’s Happening & Why This Matters
OpenAI CEO Sam Altman reveals that io seeks to create a family of devices that fully embrace generative AI’s power, stepping beyond traditional computer interfaces. Altman praises the initial prototype as “the coolest piece of technology the world will ever see,” sharing that he’s been testing it at home.
A New AI Device?
Altman and Ive explain that generative AI is constrained by legacy devices and interfaces not designed for unique capabilities. They see an opportunity to reimagine how people use computers, engineering products from the ground up, specifically for AI interaction.
The collaboration began two years ago, leading to the launch of io with a team of former Apple design leaders, including Scott Cannon, Evans Hankey, and Tang Tan. The company has since attracted top engineers, physicists, scientists, and experts to develop hardware and software tailored to AI’s potential.
New Tech, New Expectations?
Although no prototypes were publicly shown, the excitement is palpable. Ive and Altman describe the device as revolutionary, focusing on seamless, intuitive AI integration that could change user interactions forever.
The $6.5 billion acquisition highlights OpenAI’s commitment to expanding beyond software and dominating the AI hardware space. Ive’s design firm, LoveFrom, will take charge of creative and design efforts for both OpenAI and io.
The Competition
OpenAI is not alone in this hardware race. The startup Humane, founded by former Apple employees, released a futuristic AI “pin” priced at $699. However, Humane’s device struggled commercially and recently sold its assets to HP.
OpenAI’s approach, backed by deep AI expertise and premium design talent, may offer a more compelling path to mainstream success.
TF Summary: What’s Next
OpenAI and Jony Ive’s partnership introduces a new chapter in AI technology. It focuses on hardware explicitly designed to unlock generative AI’s full potential. As more development news trickles out, TF is playing close attention for clues, hints, and information about any computing capabilities.
More details and reveals are expected in 2026, potentially introducing devices that merge innovation, design, and AI into everyday life.
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