AI News Update: July 2024

Sophia Rodriguez

Artificial Intelligence (AI) is evolving at breakneck speed. Its advances are reshaping industries and raising important questions regarding the future of work, creativity, and ethics. At the start of July, here are several updates covering the latest advancements and discussions in AI.

What’s Happening & Why This Matters

NBC Clones Sportscaster’s Voice for Olympics

NBC has cloned the voice of legendary sports announcer Al Michaels to deliver personalized recaps of the Paris Olympics on their Peacock streaming service. This AI-driven feature, “Your Daily Olympic Recap on Peacock,” utilizes a large language model (LLM) to analyze subtitles and metadata from over 5,000 hours of live coverage. The LLM adapts summaries to fit Michaels’ signature style, creating nearly 7 million unique highlight packages.

NBC is using Al Michael AI-generated Voice for the Olympics. credit: NBC.

Michaels, initially skeptical, was astonished by the accuracy of the cloned voice, which captures his unique vocal stylings. While NBC has hired over 150 commentators, this AI application enables scalable personalized content delivery, marking a significant use of AI in broadcasting.

OpenAI CTO Discusses Job Impact of AI

At a Dartmouth Engineering panel, OpenAI CTO Mira Murati addressed the potential job disruptions caused by AI. She emphasized that while some creative jobs might be eliminated, AI can handle repetitive tasks, allowing humans to focus on higher-level creative work. Murati highlighted that AI tools could democratize creativity, making it accessible to more people.

Murati’s comments sparked debate, with concerns about AI “killing” creative jobs. However, she argued that AI would automate repetitive aspects, freeing creators to concentrate on meaningful work. The challenge lies in ensuring that AI-generated content is licensed and accurate, avoiding the spread of misinformation.

Record Labels Sue AI Music Generators

Major music labels, including Sony and Universal, have sued AI song generators Suno Inc. and Uncharted Labs for copyright infringement. These companies allegedly used copyrighted recordings to train their LLMs without permission, prompting legal action from the Recording Industry Association of America (RIAA). This lawsuit highlights the tension between AI innovation and intellectual property rights.

Best AI Music generators and Their top prompts. Credit: Content @ Scale

Toys R Us Ad Created with OpenAI’s Sora

Toys R Us has released a brand film created using OpenAI’s Sora, a photorealistic text-to-video converter. Premiering at the Cannes Film Festival, the 66-second video honors founder Charles Lazarus and the brand’s mascot Geoffrey the giraffe. The mixed reactions to this AI-driven project underscore the challenges and opportunities in leveraging AI for creative content.

Apple’s Genmoji: A Gateway to AI Prompt Training?

Apple’s upcoming Genmoji feature in iOS 18 allows users to create custom emojis, potentially serving as an introduction to generative AI. This tool could help users become comfortable with AI prompts, similar to how early Macintosh software introduced users to the mouse. The success of Genmoji will depend on its user-friendliness and appeal.

College Students and Travelers Embrace AI

Two recent surveys reveal growing AI adoption among college students and travelers. Pearson’s study found that students using AI tools for studying reported better grades and deeper engagement with content. Meanwhile, a MoneyLion survey showed that younger adults are increasingly using AI for travel planning and financial decisions, despite concerns about data breaches.

TF Summary: What’s Next

These developments illustrate AI’s transformative, yet controversial, potential across various sectors. From enhancing media personalization and creative processes to a redefinition of education and travel experiences. AI is poised to impact our lives profoundly. However, these advancements also bring challenges, particularly around job security, displacement, and intellectual property rights. The road ahead is will be haphazard — balancing innovation with ethical considerations and societal impacts.

— Text-to-Speech (TTS) provided by gspeech

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By Sophia Rodriguez “TF Eco-Tech”
Sophia Rodriguez is the eco-tech enthusiast of the group. With her academic background in Environmental Science, coupled with a career pivot into sustainable technology, Sophia has dedicated her life to advocating for and reviewing green tech solutions. She is passionate about how technology can be leveraged to create a more sustainable and environmentally friendly world and often speaks at conferences and panels on this topic.
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