The 2025 Mobile World Congress (MWC) in Barcelona showcases an exciting wave of artificial intelligence innovations, with agentic AI taking center stage. Tech leaders, developers, and nearly 100,000 visitors gather to experience how these advanced tools could change everyday tasks.
What’s Happening & Why This Matters
AI Agents: The Stars of MWC 2025
AI agents, or agentic AI, are one of the leading highlights at this year’s MWC. These specialized tools, designed for single-purpose tasks, simplify everyday activities like managing calendars or social media.
Dario Amodei, CEO of Anthropic, emphasizes, “Think of having a calendar agent, one that just focuses on managing schedules, and another entirely dedicated to social media management. It’s about simplifying daily tasks through dedicated AI.”
AI and Sports: A Winning Combination
Seville FC collaborates with IBM to revolutionize player scouting through AI-driven analytics. Seville FC’s Chief Data Officer Elias Zamora explains, “AI-driven insights significantly accelerate our ability to pinpoint players meeting specific criteria. We can rapidly filter thousands of profiles down to just a few ideal candidates.”
This innovative approach streamlines the scouting process by rapidly narrowing down massive databases, making player recruitment faster and more accurate.
Anthropic’s Security Push
Meanwhile, Anthropic, a central AI lab, advocates for stronger collaboration between AI companies and the government to address national security threats. Anthropic CEO Dario Amodei stresses the importance of “classified communication channels between AI labs and intelligence agencies,” urging the U.S. government to modernize economic data collection and maintain global tech leadership through initiatives like the $500 billion Stargate project.
Google’s AI Advances
Google introduces Gemini Code Assist, a powerful new tool offering enterprise-level AI coding assistance for free — with some limitations. This tool integrates seamlessly with platforms like Firebase, Visual Studio, and GitHub, directly competing with Microsoft’s coding tools. With a token input limit of 128,000, Gemini Code Assist helps developers handle complex tasks efficiently.
Additionally, Google revamps its “Results About You” tool, simplifying the removal of unwanted search results. Users can now directly request content removal through the search interface, streamlining personal data management online. Google’s goal: “We’ll handle the heavy lifting so you don’t have to.”
Conversational Search with Gemini
Google also tests an AI-powered conversational search, “AI Mode,” which offers users an enhanced and interactive search experience. Currently available to Google One AI Premium subscribers, this mode utilizes Gemini 2.0 technology to deliver precise, detailed responses, especially for math, coding, and multi-modal queries.
According to Google, while “AI Mode” aims to deepen interaction, it remains an experimental phase. “As with any early-stage AI product, we won’t always get it right,” Google acknowledges.
TF Summary: What’s Next
AI developments at MWC 2025 highlight a growing trend toward highly specialized and interactive AI tools. With companies like Anthropic pushing for tighter security collaboration, Google innovating search experiences, and sports clubs leveraging AI analytics, this trend will expand rapidly. Expect further advancements in personalization and efficiency as these AI tools mature.
Companies and users alike should prepare for greater AI integration across various sectors, reimaging how tasks are performed and managed daily.
— Text-to-Speech (TTS) provided by gspeech