Snapchat is testing a more user-friendly version of the app. The social media network’s goal is increasing accessibility and ease of use. The simplified app was positively received in early tests, with the potential to improve overall app performance and load times.
What’s Happening & Why This Matters
Snap CEO Evan Spiegel revealed that the company is also experimenting with new advertisement formats, including Sponsored Snaps that will appear in chat inboxes. The company is tackling its lagging share performance in the ad market, as its ad business is growing slower than its competitors. Expanding the digital advertising business is seen as crucial to achieving long-term revenue potential.
TF Summary: What’s Next
A simplified design for Snapchat addresses criticisms about its usability while making the app more user-friendly, accessible, and performant. By experimenting with new advertisement formats, Snap can expand the digital advertising business is a top priority for long-term revenue potential.